We have a query with how people unsubscribe to receiving newsletters etc. from us.

We have noticed that when we send out newsletters, we seem to get quite a few people unsubscribing from bulk communications - some of whom we know didn't want to totally unsubscribe from information being sent.

Our boss receives copies of our emails/newsletters and had a look at the Unsubscribe button.

He thought it was quite confusing to have to 'untick' instead of 'ticking' what they want to unsubscribe to. We think that people sometimes only want to unsubscribe to a particular newsletter we send out and get confused and unsubscribe from everything.

Would it not be simpler to have "Manage Preferences" and give people the option to 'tick' what they want to unsubscribe to and not forcing them to unsubscribe to everything.

Just something to have a look at if possible.